Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
Savings on customer building block costs
|1||6021||2000||FleetBoston's response to Salem Five is to acknowledge that Salem Five's checking accounts pay higher interest rates, but says they must do so because they must compete with Fleet's large branch and ATM network.|
<< Return to Acquire Steps