Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

4. Health limitations: Find customer segments with health problems or concerns

No. SIC Year Note
1 200 1986 The beef retail trade has emphasized trimming excess fat in retail meat cases. Nutritional labeling is also another trend in beef merchandising. The next step to label beef as "lean" or "lite" based on fat and calorie content.
2 5411 2004 Coca Cola and Pepsi products will be offered in smaller 8-ounce cans in addition to the traditional 12-ounce serving. Quiznos will introduce Mini sandwiches and Kraft Foods will shrink some single-serving package sizes. As obesity rates rise, some consumers want smaller portions to help them control their intake. They are supported by the FDA who is considering changes to food labels to make serving size and total calories more clear.
3 5812 2005 Panera recently innovated by putting Bell & Evans antibiotic-free, hormone-free chicken in its sandwiches and salads.

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