Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

1. Familiarity with company and brand, crossing all products

No. SIC Year Note
1 2052 1992 Many private labels are touting a premium image. Loblaw, for example, has a Decadent cookie that's very successful. It costs the same amount as Nabisco, but its national advertising is minimal.
2 3949 2002 NorthPole develops and designs new products each year to be sold under store brands or the private labels of its mass-merchandising customers. Wal-Mart's Rome line of luggage is owned and produced by NorthPole.
3 4899 2004 Customers can now get phone services from Time Warner Cable but in many cases the call runs over Sprint Corp.'s lines. Virgin Mobile USA LLC is offering prepaid cell phones but the underlying service is Sprint's.
4 5311 1995 Sears to open 50 Sears Hardware stores this year–a departure from old strategy of mall locations. Since 1991, Sears has renovated hundreds of dated stores. Other stand-alone stores include Sears Homelife stores and rural Sears dealer stores.
5 6021 2000 National Discount Brokers provides online brokerage services to 269,000 customers. For Deutsche Bank, the acquisition of NDB would be another small step into the US market. In addition, the deal would give Deutsche Bank a previously missing channel for selling stocks to Middle America.
6 7375 2001 eBay has managed to survive the dot-com crash because of increasing use and low operating costs. Other online merchants such as Amazon and Yahoo must keep inventories and orchestrate shipping. eBay provides the technical framework and collects the listing fees without dealing with the management. Marketing is often free and unintentional as the media picks up on bizarre auction items.
7 8062 1986 NHI sends a quarterly newsletter to every household in the market area, free education and testing clinics, lunches for influential businessmen and politicians and "preferred provider" contracts with nearby employers.

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