Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products.

  1. Knowledge of company and company product


      1. Customer knows company, not brand Examples>>

      2. Customer knows brand, not company Examples>>

      3. Customer knows both company and brand – Segment knows company and brand primarily for:

        1. Function Examples>>

        2. Reliability and Convenience Examples>>

        3. Price Examples>>

      4. Customer knows neither company nor brand Examples>>

      5. Customer knows the channel brand but not the producer brand – Segment knows channel brand primarily for:

        1. Function, such as product choice and physical ambiance Examples>>

        2. Reliability and Convenience Examples>>

        3. Price Examples>>

      6. Customer knows both the channel and producer brands Examples>>

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