Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

1. Familiarity with company and brand, crossing all products

Customer knows both company and brand- Segment knows company and brand primarily for:

Reliability and Convenience

No. SIC Year Note
1 4841 2001 With the advent of 500 channel televisions, TV Guide is now a programming guide, a TV channel and a popular online site. TV Guide works with The Food Network providing segments about what celebrities eat and with VH1 coordinating music news coverage.

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