Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product

Customer segment uses a similar product:

For home and leisure

No. SIC Year Note
1 5181 2003 This summer 7-eleven sees an opening and plans to introduce Santiago, a private-label beer from El Salvador designed to compete head-to-head with Corona.
2 5411 1987 Maxwell House's fancy coffee appears at the end of coffee aisles, creating a physical and psychological separation between Private Collection and conventional brands.
3 5411 1990 Kaufmarkt does not advertise in traditional media, but uses only its own publications. At the bakery's entrances are signs advertising nutritive value of products.
4 5699 2003 Women's apparel chain and cataloger Talbot's rolled out Talbot's Men's in a separate catalog. It also opened the first three Talbot's men's shops, with plans to open three more by year-end.
5 5900 2003 The Apple stores are a huge gamble for the company because many are in high-rent locations and have involved major property improvements. They are taking a boutique approach with the stores which involves taking expensive items in room displays to set them off. Apple is selling to a select crowd that consists of consumers interested in higher-end machines for cutting edge digital media tasks.
6 6022 2003 Commerce Bancorp is a bank that features theme days in which candy is passed out and a mascot greets customers. Its founder focuses more on customer service and mass marketing rather than on asset/liability matching and loan loss provisions.
7 7375 2000 Microsoft's MSN service has been undergoing a quiet revival. MSN membership has more than doubled, to about 3.5 million. The service branded itself better with a butterfly logo and great TV ads.
8 7841 2001 Hollywood Entertainment struggled in 2000 and was forced to change strategies: it moved its marketing dollars back into direct mail.
9 7841 2003 Blockbuster now runs a pilot program called Freedom Pass, in about 500 stores, that permits subscribers, who pay $19.99 to $29.99 monthly, to rent two or three movies at a time, on DVD or VHS tape.
10 7841 2004 The current crop of Internet downloading businesses, such as Movielink and CinemaNow, all have strong ties to Hollywood studios. Their offerings are comparable to the homogeneous, mainstream mix found in a big chain video store.

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