Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
2. Familiarity with specific product
For leisure activities outside the home
|1||5812||2001||The CEO of Jack and the Box turned its image around in 1995 with its creation of the advertisement icon "Jack." Jack is modeled after the original clown but it acts as the CEO/founder of the company. "Jack" remains extremely popular with the company's younger consumers.|
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