Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product

Customer segment uses the product:

For home

No. SIC Year Note
1 5092 2000 Marketing is very important because the pet supply business has such thin margins, companies need to sell more than just dog food. Companies rake in on extras, such as collars and dog beds. One strategy the online stores have is to send e-mails to customers highlighting whatever they have on sale.

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