Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product

Customer segment does not know product because the product is:

New on the market

No. SIC Year Note
1 4724 2001 Cheap Tickets Inc., one of the largest online sellers of airline tickets and other travel fare, will introduce a new version of its website next month. It's also aiming an ad campaign at summer travelers.
2 5300 1999 eschewed advertising in 1999 and is mailing out hundreds of thousands of catalogs in order to avoid being lumped in with all the other dot-com advertising.
3 5600 2005 Offshoots of Abercrombie & Fitch's main store, such as Hollister Co., which is geared to high school students, have become the chief engine for growth within the United States, with 265 stores and the potential for more. The kid's chain, Abercrombie, is not expected to expand. Four Ruehl stores have opened, specializing in sophisticated styles and fabrics aimed at 22-to 32-year olds, and priced about 20% higher than the flagship store.
4 5600 2005 Growth in specialty retailing is as much a matter of unveiling new concepts as it is opening new stores. So Urban Outfitters looks for the next specialty concept, which in turn attracts a new type of customer. Free People, Urban Outfitter's wholesale arm, sells contemporary casual clothes, accessories and gifts geared to women age 26 to 30. Urban Outfitters sells a broader range of goods, including home decor items, to a younger crowd of both men and women.
5 5712 2002 The president of the new, said the company will receive commissions on Web sales for its retail partners and that it will initially rely on print and broadcast promotions that mention for marketing.
6 5945 1995 Arcades, not retailers, have the hot video games these days–realistic, 32-bit and 64-bit simulations that won't be available for home use until late 1995, at the earliest.
7 6531 2002 In New York, New Jersey, and Connecticut, YHD Foxtons Inc., a West Long Branch, N.J., Internet-based broker that charges commission as low as 2% to sellers, is blitzing its markets with an $11.5 million advertising campaign.
8 7800 2003 Movielink LLC, which lets customers directly download movies, signed a deal to feature its service on online entertainment site Movielink, launched late last year by five major film companies, is pushing its online business. Joining up with gives the firm more exposure to film fans, says Movielink's chief executive.

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