Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
3. Knowledge of product technology
Above average- current customer
| No. | SIC | Year | Note |
| 1 | 4812 | 2002 | Both cdma200 and UMTS can provide handsets with high-speed wireless data services, such as music downloads or video-phone calls. The technologies are rolling out first in Asia. In the U.S., backers of cdma2000 include Sprint Corp. and Verizon Wireless, while AT&T Wireless and VoiceStream are in the UMTS camp. In addition, equipment vendors Nokia Corp. and Telefon AB L.M. Ericsson have invested heavily in UMTS and stand to lose if the technology is not broadly adopted. |
| 2 | 5942 | 1997 | Independent bookstores are striking back against mega stores and book reviews, working together by offering their own book lists. The NY Times may help them out by adding a small-store online index. |
| 3 | 6211 | 2001 | There is extensive coordination between all departments of the most successful marketing businesses. SEI Investments, for example, held off-sites with clients to develop its product. |
| 4 | 6282 | 2004 | Bankrate.com is a website that attracts up to 4 million people a month and gives these people financial information, insight and comparison shopping for mortgage rates, CD interest, car loans and home insurance. |
| 5 | 7841 | 2002 | Blockbuster stores can't match Netflix's selection of more than 11,500 titles. A typical Blockbuster has 2600 DVDs including multiple copies of the same movie. |
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