Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

B. Understanding how product works with other products

No. SIC Year Note
1 5511 2004 Car-shopping sites like have been adding research tools and features like the ability to sell your used car, in an effort to become a one-stop shop.
2 5531 2002 Retailer Autozone used to count on sales of replacement auto parts to drive its business, but it's not enough anymore. The company wants people to shop at its stores even when their cars aren't broken. Autozone sells auto and light truck parts, chemicals and accessories through 3,060 stores in the U.S. and Mexico. To attract customers, ads focus on maintenance rather than repairs.

<< Return to Acquire Steps