Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
B. Understanding how product works with other products
|1||5511||2004||Car-shopping sites like CarsDirect.com have been adding research tools and features like the ability to sell your used car, in an effort to become a one-stop shop.|
|2||5531||2002||Retailer Autozone used to count on sales of replacement auto parts to drive its business, but it's not enough anymore. The company wants people to shop at its stores even when their cars aren't broken. Autozone sells auto and light truck parts, chemicals and accessories through 3,060 stores in the U.S. and Mexico. To attract customers, ads focus on maintenance rather than repairs.|
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