Final Customer Purchasing from an Intermediary of the Product
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
A. Needs for comfort and status.
1. Status through the recognition of customer's individual requirements for product
|Large retailers are starting to accept second-hand merchandise for resale on eBay. Circuit City Stores have started something called Trading Circuit which accepts customers old gadgets, musical instruments and other goods for eventual resale on eBay.
|Bed Bath & Beyond's 375 stores stock around 30,000 products, with each store manager assessing local product needs and then ordering from a central office. This tactic allows managers to better tailor to their customers' needs as well as balance inventory. The company also stays clear of operating distribution centers, allowing the company better location options.
|Over the past couple of years, retailers have been trying to integrate their channels. The idea: to present customers with a seamless shopping experience. If you order something online, the logic goes, you should be able to return it to an actual store.
|Buying online is simple but returns may be more complex. Internet shops have varying policies. It is often easier if the present was shipped with a gift form, card or slip with a transaction number. Gifts are usually not redeemed for cash but most will let the customer return a gift for something more suitable. Some retailers offer physical drop-zones to return merchandise without paying the shipping fees.
|One target of the new DVD rental services: people who have backed off movie rentals because they hate paying late fees–or "extended-viewing" fees, in Blockbuster-speak.
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