Final Customer Purchasing from an Intermediary of the Product

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status.

1. Status through the recognition of customer's individual requirements for product

Convenience of:


No. SIC Year Note
1 5399 2004 Large retailers are starting to accept second-hand merchandise for resale on eBay. Circuit City Stores have started something called Trading Circuit which accepts customers old gadgets, musical instruments and other goods for eventual resale on eBay.
2 5999 2003 Over the past couple of years, retailers have been trying to integrate their channels. The idea: to present customers with a seamless shopping experience. If you order something online, the logic goes, you should be able to return it to an actual store.
3 5999 2004 Buying online is simple but returns may be more complex. Internet shops have varying policies. It is often easier if the present was shipped with a gift form, card or slip with a transaction number. Gifts are usually not redeemed for cash but most will let the customer return a gift for something more suitable. Some retailers offer physical drop-zones to return merchandise without paying the shipping fees.

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