Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

  2. Needs to avoid sources of anxiety

    1. RISKS IN RELATIONSHIP: The customer segment needs reassurance it can trust.

      1. A process or procedure: A specific process apart from the company or product Examples>>

      2. Company Capability: Company capability that crosses all products

        1. Reliability Leader: The company can be counted on to lead the industry in major aspects of Reliability – Segment interested in being assured that:

          1. Product will work Examples>>

          2. Product will be fixed promptly Examples>>

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