Final Customer Purchasing from an Intermediary of the Product

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust.

No. SIC Year Note
1 100 1987 Farm Credit Services offers a money-back guarantee, saying a buyer can return farmland on a previously agreed-upon date & get all principal payments returned.
2 5311 NA Return policies at off-price retailers vary widely. Loehmann's won't accept returns. Burlington Coat factory takes returns for exchange only; TJ Maxx gives cash refunds.
3 5599 1997 Republic's AutoNation USA offers no dickering over sale prices or trade-ins, and cars can be returned in 7 days, no questions asked. Cars also carry a comprehensive 90-day warranty.
4 5812 2001 The average food-service contract runs 1-3 years but clients can cancel with a 60-90 day notice. Morrison Management doesn't have a problem with this because it has a 94% retention rate.
5 5961 1991 Eddie Bauer's guarantee: "Every item we sell will give you complete satisfaction or you may return it for a full refund."

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