Final Customer Purchasing from an Intermediary of the Product

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust:

Company Capability: Company capability that crosses all products
Reliability Leader: The company can be counted on to lead the industry in major aspects of Reliability- Segment interested in being assured that:

Product will work

No. SIC Year Note
1 5812 2001 The average food-service contract runs 1-3 years but clients can cancel with a 60-90 day notice. Morrison Management doesn't have a problem with this because it has a 94% retention rate.

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