Final Customer Purchasing from an Intermediary of the Product
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust:
Company Capability: Company capability that crosses all products
Reliability Leader: The company can be counted on to lead the industry in major aspects of Reliability- Segment interested in being assured that:
Product will be fixed promptly
|1||100||1987||Farm Credit Services offers a money-back guarantee, saying a buyer can return farmland on a previously agreed-upon date & get all principal payments returned.|
|2||5961||1991||Eddie Bauer's guarantee: "Every item we sell will give you complete satisfaction or you may return it for a full refund."|
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