Final Customer Purchasing from an Intermediary of the Product

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

No. SIC Year Note
1 5411 2005 To get an edge and keep business strong, Price Chopper relentlessly pursues quality and freshness in perishables. Variety is also key. The firm constantly compares its assortments to that of rivals and makes sure it carries the best products in each class.
2 5999 2004 In the holiday 2003 season, Americans spent roughly $20 billion on retail gift cards over the holidays, or between 8-10% of their holiday budget, twice as much as in 2002. The sales of gift cards are partly responsible for stronger January sales. The market has expanded with more stores offering the cards. When customers come in to redeem the cards, they often spend more than the value. In addition, gift cards can introduce new customers to stores. Starbucks has been an especially successful early adopter of the cards; they drive traffic, incremental sales and are valuable for marketing.
3 7514 1990 Avis and Hertz use hand-held computers to generate receipts and hasten car returns at busy locations.
4 7514 2003 The rental car industry has long sought options for customers, particularly frequent renters, to bypass long lines at rental counters during pickup. The return process has largely been ignored since companies several years ago began using hand held comput

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