Final Customer Purchasing from an Intermediary of the Product
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Segments where delays are due to steps a customer must take. Segment must:
Find, choose and pay for product
|1||7514||1990||Avis and Hertz use hand-held computers to generate receipts and hasten car returns at busy locations.|
|2||7514||2003||The rental car industry has long sought options for customers, particularly frequent renters, to bypass long lines at rental counters during pickup. The return process has largely been ignored since companies several years ago began using hand held comput|
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