Final Customer Purchasing from an Intermediary of the Product
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
|1||5999||2002||Overstock and Smart Bargains buy their products, mostly excess inventory, from manufacturers and retailers. ReturnBuy, on the other hand, collects a percentage from selling products for retailers and manufacturers. Overstock immediately took aim at Amazon|
|2||6211||2000||ECNs or Electronic Communications Networks, which generate much of their volume through online brokers, let investors place trades through limit orders, as opposed to market orders.|
|3||7841||2002||Both Blockbuster and Wal-Mart allow consumers to keep rented movies as long as they want for a fee of between $20 and $25 a month. The concept was pioneered by Netflix, a still thriving dot-com that lets people either keep two or three movies indefinitely.|
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