Final Customer Purchasing from an Intermediary of the Product
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Segment's approaches to limit on spending
Segments with preferences for periodic or one time payment
|1||7841||2002||Both Blockbuster and Wal-Mart allow consumers to keep rented movies as long as they want for a fee of between $20 and $25 a month. The concept was pioneered by Netflix, a still thriving dot-com that lets people either keep two or three movies indefinitely.|
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