Final Customer Purchasing from an Intermediary of the Product
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
1. Familiarity with specific product
|1||7841||2003||Blockbuster plans to add the Freedom Pass program to all of its 5,500 U.S. stores, adding the option of ordering DVDs online and exchanging them by mail, just like Netflix.|
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