Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
|1||4832||2005||XM is already on its third generation of chipsets, an advantage that has helped it quickly introduce popular products like MyFi, which users can take jogging or in the car. Sirius won't have anything similar ready for months. Because it has fewer products on the market, Sirius picked up about 45% of sales outside of car dealerships for the year ended Feb. 28. To catch up further, Sirius is hoping for help from a new generation of products that can work with both services. That would help blunt XM's technology lead and let Sirius compete on the battlefield it prefers: content. The FCC has mandated that XM and Sirius design a radio that would work with both signals; a team from both companies is currently developing one.|
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