Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industry products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status.


      1. Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. Examples>>

      2. Need for personal achievement

        1. Improvement in leisure pursuits and hobbies Examples>>

        2. Advancement in career and profession Examples>>

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