Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
1. Status in the community.
|1||5731||2004||In its three decades in downtown Manhattan, J&R has managed to build a strong reputation around having knowledgeable sales staff, a broad selection and reasonable prices. J&R is a traditional, high maintenance Manhattan store with limited national reach.|
|2||5900||2005||The Taobao consumer auction site has 41% of auction sales in China compared with eBay's 53%. To take on the decidedly American presence of eBay, Taobao plays up its local staff and all-China focus.|
|3||6211||2005||Fidelity Investments has launched an analysis tool to allow active traders to develop and test stock-buying strategies.|
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