Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
A. Needs for comfort and status
1. Status in the community.
|1||5731||2004||In its three decades in downtown Manhattan, J&R has managed to build a strong reputation around having knowledgeable sales staff, a broad selection and reasonable prices. J&R is a traditional, high maintenance Manhattan store with limited national reach.|
|2||5900||2005||The Taobao consumer auction site has 41% of auction sales in China compared with eBay's 53%. To take on the decidedly American presence of eBay, Taobao plays up its local staff and all-China focus.|
|3||6211||2005||Fidelity Investments has launched an analysis tool to allow active traders to develop and test stock-buying strategies.|
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