Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

1. Status in the community.

Need for personal achievement

Improvement in leisure pursuits and hobbies

No. SIC Year Note
1 5731 2004 In its three decades in downtown Manhattan, J&R has managed to build a strong reputation around having knowledgeable sales staff, a broad selection and reasonable prices. J&R is a traditional, high maintenance Manhattan store with limited national reach.

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