Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

1. Status in the community.

Need for personal achievement

Advancement in career and profession

No. SIC Year Note
1 6211 2005 Fidelity Investments has launched an analysis tool to allow active traders to develop and test stock-buying strategies.

<< Return to Maintain Steps