Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
2. Status through the recognition of customer’s individual needs for product.
|1||6021||2003||Unlike at other banks, everyone at Washington Mutual from the branch manager on down works on commission. Tellers, known as "personal financial representatives," take a cut of accounts they open. Washington Mutual's branches are meant to be consumer friendly. In some Chicago branches, the sales staff is young and khaki-clad. Some 70% of its staffers in Chicago previously worked in retail.|
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