Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status through the recognition of customer’s individual needs for product.


No. SIC Year Note
1 5311 1992 Sears has a Sears' Best Customer program that rewards active shoppers with priority repair service on home equipment.
2 7375 2000 By January of 1999 CEO made some dramatic changes. Gun sales were banned, while anything risqué was consigned to a section walled off from minors. She signed Lloyd's of London to provide buyers with insurance for purchases up to $200.

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