Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
A. Needs for comfort and status
2. Status through the recognition of customer’s individual needs for product.
|1||5311||1992||Sears has a Sears' Best Customer program that rewards active shoppers with priority repair service on home equipment.|
|2||7375||2000||By January of 1999 CEO made some dramatic changes. Gun sales were banned, while anything risqué was consigned to a section walled off from minors. She signed Lloyd's of London to provide buyers with insurance for purchases up to $200.|
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