Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status through the recognition of customer’s individual needs for product.

Convenience of:


No. SIC Year Note
1 5900 2001, a branch of Newgistics Inc., is a returns-management system designed for catalog and Internet retailers. Customers can return merchandise to one of several thousand return centers nationwide. They include neighborhood mail and parcel centers such as AMI Mail Centers, Handle with Care Packaging Store and Parcel Plus.

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