Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industry products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

  2. Needs to avoid sources of anxiety

    1. RISKS IN RELATIONSHIP: The customer segment needs reassurance it can trust

      1. A piece of equipment or product – A specific product apart from the company or process Examples>>

      2. A process or procedure – A specific process apart from the company or product Examples>>

      3. Company Capability – Company capability that crosses all products

        1. Function Leader – The company can be counted on to lead the industry in Function innovation

          1. Style Examples>>

          2. Information and knowledge Examples>>

        2. Reliability Leader – The company can be counted on to lead the industry in major aspects of Reliability. Segment interested in being assured that:

          1. Product will work Examples>>

          2. Product will be fixed promptly Examples>>

          3. Product will be available and delivered as promised Examples>>

          4. Company will maintain consistent presence in market Examples>>

          5. Company will respond promptly Examples>>

        3. Convenience Leader: The company can be counted on to be the industry leader in Convenience innovations Examples>>

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