Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust
Information and knowledge
|1||4813||1991||Time Warner is a big MCI customer because of its billing system: "billing is a key factor in selecting a carrier."|
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