Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industry products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

  2. Needs to avoid sources of anxiety

    1. Risks in Relationship

    2. LIMITATIONS SET BY TIME: Segment customers according to the causes of the limitations set by time.

      1. Delay related to purchase and installation – Segment customers according to delays before the customer receives or can use the product.

        1. Segments where delays cause customers to be inactive. Delays caused by time required for:

          1. Product preparation Examples>>

          2. Product delivery Examples>>

        2. Segments where delays are due to steps a customer must take. Segment must:

          1. Find, choose and pay for product Examples>>

          2. Install, prepare or maintain product Examples>>

        3. Segments where delays create risk for customers Examples>>

        4. Segments where delays are the result of too many benefits Examples>>

        5. Customer segments who have idle time while shopping or using the product Examples>>

      2. Delays related to location – Identify characteristics related to the location of purchase or use that separate one group of customers from others.

        1. Distance from the company, fro the rpoduct, from competition or from some other preferred location.

          1. Distance from company or product Examples>>

          2. Distance from competition

            1. Because they are in areas with low population density Examples>>

            2. Because they need unusual Functions Examples>>

          3. Time limitations due to the pattern of use – Segment customers by the frequency or timing of purchase or use of the product.

            1. Frequency of purchase of the product Examples>>

            2. Calendar or clock time of usage Examples>>

          4. Time limitations due to the use with other products – Segment Final customers by their use or purchase of other products with the product. The ancillary product is sometimes used after using the main product.

            1. To complete a broader transaction Examples>>

            2. To store a finished product Examples>>

            3. To communicate with other products Examples>>

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