Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Segments where delays cause customers to be inactive. Delays caused by time required for:
|1||6211||2000||JB Oxford & Company's interface allows traders to place new orders as well as watch the execution status of those placed earlier, meaning fewer wasted clicks.|
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