Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Segments where delays are due to steps a customer must take. Segment must:
Install, prepare or maintain product
|1||5064||2004||Best Buy is now offering the "Geek Squad" which is a nationwide team of repair and installation specialists.|
|2||5943||2005||Staples is experimenting with mobile technicians in Canada. Technicians can come to the house to do things like install a wireless network and upgrade a computer. Staples plans to roll the program out to other regions throughout the year.|
|3||7371||2000||Club Photo has the best primitive lot of photo editing tools, and is the only site that lets customers lighten or darken images online. Club Photo and e-memories are the only free sites that allow customers to download high resolution pictures so they can improve them by cropping, fiddling with colors, and adjusting the contrast using desktop photo editing software. Club Photo has a nifty feature that allows users to download favorite pictures to their Palm.|
|4||8099||1995||Oxford's computer system alerts its employees whenever one of its members is pregnant. An Oxford nurse calls & assesses what the pregnant woman needs. The service delights customers and saves costs–better informed mothers are healthier.|
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