Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from company or product
|1||5912||2002||Walgreen Co. is picky when it comes to picking a new property site. Among other things, the team looks at whether the store can be easily seen, if it's easy to access and what kinds of businesses are located nearby. It's annual earnings averaged 18% growth between fiscal 1997 and 2001. Sales grew at an average rate of 17% a year. Walgreen stands to gain more from expansion than others because its real estate and inventory are higher quality than that of most other chains|
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