Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from competition
Because they need unusual Functions
|1||5500||2002||Monro started its do-it-for-me car service shops because the availability of these services was shrinking. Monro had the parts and the bays to easily expand work under the hood and frame. To cut down on waiting time, the biggest and most central store in an area acts as a miniwarehouse for the others.|
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