Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
Frequency of purchase of the product
|1||5511||1988||Service has become less of an issue for car buyers as customers shop around more and drive longer distances, sacrificing convenience for selection and price. The market is evolving into one of "superdealers."|
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