Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
Calendar or clock time of usage
|Some Lexus dealership's service department are open until midnight.
|Toyota in Walnut Creek, California keeps its service shop open from as early as 7 in the morning until midnight. Shop hours increased by roughly 50%, and service revenues have doubled.
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