Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Time limitations due to the use with other products: Segment Final customers by their use or purchase of other products with the product. The ancillary product is sometimes used after using the main product.

To complete a broader transaction

No. SIC Year Note
1 5712 1987 Rent-A-Center promises free delivery and repair service within 24 hours. There are no credit checks and no obligation to keep renting. But for these extras, there is one heck of a hefty finance charge; easily twice credit card rates.
2 5731 2004 In 2004, profits from warranties accounted for all of Circuit City's operating income and almost half of Best Buy's. Profit margins on contracts are between 50% and 60%. Warranties cost virtually nothing to market, and the products they insure rarely need repairs.

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