Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Time limitations due to the use with other products: Segment Final customers by their use or purchase of other products with the product. The ancillary product is sometimes used after using the main product.

To communicate with other products

No. SIC Year Note
1 5900 2004 RealNetworks is especially eager to draw attention to a technology it launched several weeks ago called Harmony. It lets users translate songs purchased from the RealPlayer Music Store into a format that can be played on the iPod and on devices that use a competing Microsoft format, covering most of the portable music players on the market.

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