Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the use with other products: Segment Final customers by their use or purchase of other products with the product. The ancillary product is sometimes used after using the main product.
To communicate with other products
|1||5900||2004||RealNetworks is especially eager to draw attention to a technology it launched several weeks ago called Harmony. It lets users translate songs purchased from the RealPlayer Music Store into a format that can be played on the iPod and on devices that use a competing Microsoft format, covering most of the portable music players on the market.|
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