Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
|1||4412||2001||Neptune Orient is trying to transform one division of American President Lines' into a global origin-to-destination logistics company in which managing and tracking inventory are as important as hauling cargo over the sea. There is strong demand for this vital service.|
|2||5331||2002||Wal-Mart Stores Inc. and Toys "R" Us Inc., have set up price-checking scanners that let customers see prices on untagged items|
|3||5731||2004||J&R started to license the technology underpinning its Web site from a vendor after realizing that running a Web site that could handle heavy traffic and provide easy navigation required expertise it didn't have.|
|4||6331||2001||Gallagher has high profit but not just from its insurance brokerage business. Its risk management division pays worker compensation for big companies that self-insure their employees.|
|5||7374||2000||There are more than 300 ASPs. Some are pure startups, while others are divisions within industry leaders such as AT&T and EDS. The advantage to the corporation is that they get lower upfront costs and cheaper support.|
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