Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending when facing psychological spending limits

Sensitivity to the price of a component of the product

No. SIC Year Note
1 5531 2002 Autozone hopes to get a boost from pushing the service side of its business. It will check your engine for free and tell you what's wrong with your car.
2 6331 2001 Gallagher has high profit but not just from its insurance brokerage business. Its risk management division pays worker compensation for big companies that self-insure their employees.

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