Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Segment's approaches to limit on spending when facing psychological spending limits
Sensitivity to the price of a component of the product
| No. | SIC | Year | Note |
| 1 | 5531 | 2002 | Autozone hopes to get a boost from pushing the service side of its business. It will check your engine for free and tell you what's wrong with your car. |
| 2 | 6331 | 2001 | Gallagher has high profit but not just from its insurance brokerage business. Its risk management division pays worker compensation for big companies that self-insure their employees. |
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