Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution on customer building block costs
Purchases costs- Segment saves purchase costs outside the cost system of the product
|1||6141||2004||Many credit card issuers double the manufacturer's warranty for free. Most states also require the seller to give you a full refund if you change your mind on a warranty within 30 days.|
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