Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Savings of potential product vs. current solution on customer building block costs

Purchases costs- Segment saves purchase costs outside the cost system of the product

No. SIC Year Note
1 6141 2004 Many credit card issuers double the manufacturer's warranty for free. Most states also require the seller to give you a full refund if you change your mind on a warranty within 30 days.

<< Return to Maintain Steps