Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution on customer building block costs
Purchases costs- Segment saves purchase costs outside the cost system of the product
|1||6141||2004||Many credit card issuers double the manufacturer's warranty for free. Most states also require the seller to give you a full refund if you change your mind on a warranty within 30 days.|
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