Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution on customer building block costs
Multiple costs- Segment saves multiple costs inside the cost system of the product
|1||7374||2000||There are more than 300 ASPs. Some are pure startups, while others are divisions within industry leaders such as AT&T and EDS. The advantage to the corporation is that they get lower upfront costs and cheaper support.|
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