Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
4. Health limitations: Find customer segments with health problems or concerns
|5331||2004||Wal-Mart's Super Centers all feature a McDonald's and SuperTarget stores all feature a Starbucks.|
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