Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
1. Familiarity with company and brand, crossing all products
|1||5399||2002||California's 323 Walgreens drug stores will soon feature a new "product" on the pharmacy counter: an official report that rates the state's 10 largest health-maintenance organizations and 81of its biggest physician groups. It is part of an effort to put information about the quality of health care directly into consumers' hands. If successful, it could shape patient education efforts nationwide.|
|2||5411||1997||Home economists offer weekly cooking classes in kitchen above store. Customers pick recipes off stacks hanging in stores isles. Placards in wine section describe different kinds of wines and which meals go best with them.|
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