Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product. Customer segment uses a similar product

For work

No. SIC Year Note
1 6021 1987 Many banks are opening "boutique banks," and moving the ATM back into the bank to increase customer contact.

<< Return to Maintain Steps