Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
2. Familiarity with specific product. Customer segment uses a similar product
|1||5699||2002||In the "epicenter" New York Prada store, high-tech wizardry is used to grab shoppers' attention. Soon, the dressing-room screen will also serve as a link to the Web. Through the touch-screen panel, customers will be able to save a record of their clothing choices in a personal Web account called their "virtual closet." Shoppers will be able to access the closets from home via Prada's Web site and contact Prada's sales help at the touch of a button.|
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