Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
|1||5699||2002||In the "epicenter" New York Prada store, high-tech wizardry is used to grab shoppers' attention. Soon, the dressing-room screen will also serve as a link to the Web. Through the touch-screen panel, customers will be able to save a record of their clothing choices in a personal Web account called their "virtual closet." Shoppers will be able to access the closets from home via Prada's Web site and contact Prada's sales help at the touch of a button.|
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