Final Customer Purchasing from an Intermediary of the Product

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

3. Knowledge of product technology

Average- some acquaintance, but may not be current customer in the industry

No. SIC Year Note
1 6321 1990 Employers Health Insurance has a complex data base of scripts that employees can read to customers on the phone. Callers who ask questions that aren't covered in the scripts can be referred to specialists at any point. This process saves telephone time.
2 8082 1997 Matria is providing services that benefit both the patient and the provider/payor. The patient benefits by receiving individualized screening and education, easy scheduling, 24 hour access to a perinatal nurse, and more.

<< Return to Maintain Steps